News
1st web marketing workshop reviewed
4 Jul 2007
Enterprise Connection supports eonic web marketing workshops and sponsor attendance by local businesses.
Ok so everyone seems to know someone that can build a website right?
Let's not start with an explanation of the World Wide Web, we all appreciate how it's changing the way we do business and how it represents one of the most exciting marketing advantages to businesses today!
If you have a growing business or entrepreneurial spirit, you've no doubt identified that if you don't have a web site, you need one.
If you already have a web site - then you are with an elite group of probably several million others and probably fast becoming dissatisfied with the way your web marketing performance is not quite delivering?
So identifying that you perhaps need a good on-line presence is one thing, actually creating the right site, promoting it, developing and maintaining it as a meaningful marketing tool is quite a different proposition.
Eonic have a refreshingly new approach to help anyone needing to understand the webs importance to an effective marketing mix.
Eonic build's and optimise web sites, just like that someone you probably now, but they are different in that they simply want to help you to find your own way forward with a ‘learning journey' that will teach you how to understand the difference between good web practice and bad and how to then properly specify what it is you really need from your web site.
And this is all managed in clear simple understandable English - No techno babble or hard sales in sight.
The 1st ½ day workshop was on the 30th May 07 at Prospect House, the Enterprise connections' pioneering base in Poundbury. With participants' coming together from a wide range of industries, all with respective websites' in different states of wholeness and effectiveness, from concept through to long established. A fun interactive session quickly helped:
- Identify and understand the real potential of each participants' website
- Create properly structured emarketing plans to maximise web performance
- Save a small potential fortune on web marketing "wizzigig-ology"
Feedback was excellent in terms of enjoyment, content and outcome. Delegates left with enthusiastic plans showing real understanding as to what it means to:
- Develop a real viable emarketing strategy
- Develop an updatable, accessible, future-proof web site
- Increase web traffic via; free organic / pay per click / search engine optimisation plus evaluate alternative online marketing techniques
- Understand, measure and practically control their website's performance